Shiseido Group - Marketing (Stage)

MISSION Use commercial and creative talent to help the development of the skincare and makeup brands and implement the marketing strategy and product launch calendar within the retail distribution. About Shiseido Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world. Supporting Our One Shiseido Mission, Beauty Innovations For a Better World, Shiseido UK & Ireland Has Committed To a Vision Which Will Be Delivered Through 4 Strategic Streams Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Create a great place to work in Beauty Customer driven focus to meet and exceed expectations Champion Omni-channel through a seamless offering across all customer touchpoints Deliver sustainable growth and profitability of our brands Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods. Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK. Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites. About Shiseido Brand For over 145 years, Shiseido has pioneered in skincare and makeup performance. Thanks to continuous global research the brand pioneers the latest innovation in skincare and high-performing, weightless makeup products for everyday and artistry. The result? Real results visible to the naked eye, premium textures and the highest quality of ingredients About Nars Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry About Laura Mercier Laura Mercier, pioneer of the “Flawless Face,” is a world-renowned makeup artist and the innovative force behind the eponymous brand’s iconic products and luxe artistry techniques. She continues to make artistry effortless through her intuitive approach to beauty and philosophy: “What makes you unique makes you beautiful.” ORGANISATION

  • Reports to: Brand Managers

  • Job Location: London

  • Contract type: 1 Year Contract

Main Responsibilities Trade Marketing

  • Work closely with Managers to execute the brands’ marketing plans in the UK

  • Co-ordinating the design and delivery of all marketing material to support product launches, events, beauty rooms and customer activity: posters, leaflets, handout cards, direct mailers

  • Working with Managers to coordinate GWP: photo-shooting, kit builds, label production and POS

  • Copywriting for collateral, brand’s website and retailers’ website

  • Briefing and managing retailers’ CRM activities for paid DM and E-CRM

  • Work with the Sales teams to support the retailers’ marketing plan

  • Work closely with all other marketing functions to ensure all activities are aligned and multichannel

  • Work closely with Events Team to provide marketing support

Activity Management and Administration

  • Liaising with Shiseido EMEA to request images and information to be delivered on time

  • Negotiating the quotation for the asset creation and print of all marketing collateral

  • Managing stock-level of products for marketing use

  • Co-ordinating with the Operations and courier company to send-out products

  • Managing Purchase Orders and liaise with Finance team to process payment of invoices

  • Analysing competitors and market trends

  • Supporting Managers with ad hoc projects


  • Educated to degree level is desirable

  • A strong interest in the beauty industry

  • Strong organisational skills with the ability to multi-task

  • Hands on approach

  • Creative

  • Great attention to detail

  • Excellent time-management skills

  • Excellent communication skills

  • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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