We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world. Where we lead, others follow. For more than 160 years, we’ve used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi’s®, Dockers®, Denizen® and Signature by Levi Strauss & Co.™
We're looking for a Marketing Manager for Dockers, France to oversee development execution of marketing plans in France, along with our French-speaking accounts in Belgium. You will create programs that are aligned with our brand direction, drive brand equity and increase sales of Dockers products in the country. You will also lead European PR/Engagement programs in coordination with the rest of country leads, developing PR and Engagement strategies, programs, and tools based on consumer insights and brand positioning that achieve the Annual Financial Plan and Strategic Business Plan for Dockers Europe. You'll be a key liaison and partner between LSE, Global and the countries. About the Role:
Responsible for developing marketing plans/programs that drive equity + sales aligned with EU Key Marketing Strategies and the Local Country Financial Plans.
Executes Integrated Marketing Planning, Media Planning, Engagement Plans, Customer and In-store POS Execution; ROI Analysis across all
Digital Forward. Supports and leads local pure players + wholesale.com accounts to properly showcase the brand on their digital and social media platforms.
Ensures key partners within country (including Retail and Wholesale team) are grounded in BVP, brand positioning, seasonal brand messages and campaigns
Provides market level insight to brand hub, to ensure that programs/content remains relevant for the market. Is champion for brand in local market and represents brand marketing strategy in local meetings.
Responsibly manages country A&P budget, and accurately follow up expenses with Finance.
Manage Social Media and Community manager in the market in close collaboration with the HQ hub in Brussels
Execute and integrate the brand PR strategy within the market following the Hub guidelines. Weekly management of the PR agency, training on the brand, briefing on seasonal marketing plan. Follow up of coverage and monthly targets set by HQ.
Inspire, Motivate & Manage agencies via weekly calls and effective briefings.
Lead & Create Engagement & PR guidelines, tools and content in Europe in coordination with Dockers LSE Big ideas, Strategies and Global Guidelines with a focus on Digital.
Work closely with Global Marketing to ensure European strategies are embedded in the Global briefs. Represent Dockers Europe in Global briefs and meetings.
Ensure full alignment to the overall Marketing strategies by working closely with Merchandising, Brand Environment, eComm and Local country marketing.
Work closely with the countries to create an effective governance process to ensure alignment to Guidelines and results.
Keep track of the PR A&P budget and ensure increased efficiencies by leveraging tools at panEuropean and Global scale.
Lead the execution and coordination of PanEU PR projects in close partnership with Global, HQ functions and the countries.
Monitor PR KPI’s working closely with agencies and the countries to create an efficient reporting process. Share the best practices across markets.
Deliver a full ROI analysis to make sure there’s a broad understanding of the programs business value
Travel required, approx 15% of the time spent on the road
Reports to Dockers Brand Marketing Director Europe
Bachelor’s degree in Marketing or other related field of study
3-5 years marketing experience including brand, marketing or customer marketing, visual services, or other related areas. Experience supporting a Global Brand highly desirable. Must have strong digital background.
Must have strong digital experience and be digital forward by bringing inspired creative ideas to life and driving the brand's “look and feel” through the right channels. Must be fluent in next generation consumer marketing approaches (e.g. digital /social media) to generate consumer interest.
Innovation & Experimentation - Executes new, forward looking and efficient approaches. Exhibits a ‘test and roll” mindset for experimentation in order to build learning and apply what works to bigger future efforts.
Strategic – looks beyond today, for long-term, sustained demand creation and energized brand equity differentiation.
Marketing ROI – Adapt at a full range of marketing measurements tools to focus spending allocation and evaluating success. Demonstrates that executed programs build brand equity.
Excellent communication and collaboration skills including influence and persuasion
Experience in relationship management and client interface. Ability to develop credibility w/ the customer
Position requires blend of strategic thinking, creativity, problem solving. Demonstrated ability to independently solve moderate to complex problems
Ability to lead agency partners across multiple focus areas (Social, Digital, Media)
Demonstrates flexibility and initiative with minimal direction
Business acumen with the ability to conduct basic cost/benefit and return analysis on programs
Knowledge of market trends and the retail landscape
Proficiency with MS Office applications (PowerPoint, Word & Excel)
Multi-lingual. Speaks French & English. Any other languages will be a plus.
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