Data collection and storage :
Check the quality of data collected
Audit, Improvement, fixes of the tracking plan
Work closely with the BI team for digital data into Lacoste BI environment.
Monitoring of the activity :
Update and diffusion of the Digital Daily report and the Digital weekly Gazette
Create dashboard for explaining easily the business performance
Ad-hoc study of customer behavior on the ecommerce web site
Help countries and a business units to understand the evolution of their business.
Be the contact point of all stake holders on Web analysis topics.
Data science :
Study on a statistic model of conversion and traffic source attribution model
Work on improving traffic acquisition and CRM use cases
Work with the CRO team on the implementation of machine learning for audiences
Profile Our ideal candidate will have…
Experience working in an e-commerce environment
Experience of using Google Analytics and Big Query
Experience of analyzing data and producing comprehensive yet digestible reports
Able to identify best practices for optimizing the user experience on an ecommerce website.
Excellent knowledge of a data visualization tool like Tableau Software, Qlik Sense, Data Studio…
Data programming skills (SQL, R, or Python, …)
Study level: 3/5 years training
Type of school: engineering, statistical school
Fluent in English