Jaeger Lecoultre - PR & Social Media (Internship)

At Jaeger LeCoultre North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities. PR & SOCIAL MEDIA INTERNSHIP - NEW YORK Jaeger-LeCoultre's Event and Media internship experience will provide insightful and educational training to build upon the skills needed for a career in Event and Media Management. The takeaway upon completion will be a deeper understanding of US media/Event environments, and enhanced knowledge of the luxury industry as it relates to watchmaking by completing tasks such as coordinating press and influencer events, tracking media plans, and producing monthly reports and internal presentations. Areas of Expertise to be developed Events:

  • Assist the Event Manager in coordination of all aspects of large scale events.

  • Liaise with HQ for specific requests

  • Help update and maintain press database with current editorial contacts in the US and Canada


  • Assist the PR Managers for shootings: availability and selection of pieces

  • Organize and follow up shootings: loan agreements, security, schedules, delivery/pick up

  • Compile all the loans on a dedicated spreadsheet


  • Assist the Event and Trade Marketing Manager with organization of all executive travel during main events

  • Talent scheduling

  • Organize and follow up journalists' transportations, book restaurants/hotels, prepare and ship gifts/press kits

Press Events/Meetings:

  • Assist the PR Manager with special press events and appointments

  • Organize and follow up journalists' transportations, book restaurants/hotels, prepare and ship gifts/press kits

  • Liaise with Marketing/Event team to coordinate actions


  • Assist the Media Manager with coordinate of wholesale media into Bumblebee

  • Conduct benchmark on competitor's initiatives and editorial best practices

Goals and objectives

  • Understanding of the media and event mechanisms and stakes

  • Knowledge of the US media environments and key stakeholders

  • Familiarity with the Watchmaking and High Jewelry market in the US

Knowledge, Skills and Techniques that will be learned

  • Written and communication skills

  • Attention to details

  • Organization

  • Time Management

  • Team work


  • Attend Products and Brand Training at the beginning of the internship

  • Attend Marketing meetings with Marketing/Event/PR team when applicable

  • Attend local events of the Brand

  • Participate in the team's activities

Method of supervision

  • Daily/Weekly meetings

  • Prioritize projects

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