e strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.
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Badoo is looking for a highly-motivated and passionate Badoo France Marketing Coordinator to help develop and execute Badoo’s marketing strategy in France. Reporting to the France Badoo Brand manager, this position will focus on actively helping to develop and execute plans rooted in Badoo’s core mission of date honestly which is articulated in France through ‘’Badoo. Osez être vous’’.
Lead and develop execution of breakthrough Badoo France social media plans and calendars across the different platforms (FB, IG…)
Ensure great coordination between global plans and specific local plans
Become the key day to day point of contact to our local social media agency
Work closely with the paid performance team to ensure creative assets reflect our brand positioning and synergise with our marketing plans
Lead and develop specific local topspin plans, projects and events for Badoo France that will complement the global plans
Help build a cut-through influencer program that will be exploited across our platforms
Be always on top of ‘’what’s hot’’ in the country
Develop with the PR agency a great PR calendar- ensuring great coordination as well between global and local plans
Ensure thorough tracking of competitive activities (above the line, below the line, and social media) and recommend action plans
Regular business analyses and action plan recommendations
EXPERIENCE WE ARE LOOKING FOR
Strong affinity for the dating & tech industry
Fluent in English and French - strong written and oral communication skills
Min 2 years of work experience in a similar position
Expertise of the French cultural landscape
Strategic 360 approach to marketing, inclusive of all channels, but particularly BTL media channels (social, PR). Experience in managing social media plans
Experience in Influencer marketing - identifying influencers, relationship management, reporting tools, performance tracking
Experience in handling multiple source of metrics for thorough data analysis
Bachelor’s Degree in an academic or business specialty
You are comfortable in a fast-paced environment where you communicate daily with our global teams
You are a self-starter: you thrive on taking ownership of initiatives
You are a problem solver and a forward thinker
You are data driven and at ease with metrics analysis
You are organised and self motivated. You have excellent time management and you know how to manage multiple priorities, breaking large projects into manageable pieces
You are positive and committed with a 'can-do' attitude and a flexible approach
You want to learn and grow!
You are deeply passionate about Badoo’s brand vision and values
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